Define the role of each network
Not every brand needs to be on every network. Choose the ones your audience uses and define the goal of each: engagement, reach, sales or authority. That goal guides the format and the frequency.
- Who uses each network
- The goal of each channel
- A frequency the team can sustain
Build a content base
Keep references, media and approved copy in a library. Whoever produces does not start from zero for every post, and whoever reviews finds the right version when it is time to approve.
Separate creation, review and publishing
When the same person writes, approves and schedules, mistakes go unnoticed. Define who creates, who reviews and who schedules. The calendar keeps these steps visible to the whole team.
- An owner for each step
- An agreed review deadline
- Post status in view
Track and adjust
Review results every cycle, always with periods of the same length. Use what repeats to plan the next calendar, not one post that did well or badly.
